Robert Lee “Trey” Finch III

Finch & Finch, Inc. Funeral & Cremation Service was recently honored with the 2022 National Funeral Directors Association (NFDA) Pursuit of Excellence Award, placing it among an elite group of funeral service professionals. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities. 

To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices. 

“Every year, I am astounded by the extraordinary ways in which our members are providing meaningful support to grieving families and communities,” said NFDA Director of Public Relations Jessica Koth, who manages the Pursuit of Excellence Award program. “The Pursuit of Excellence Task Force was captivated by this year’s entries and very much enjoyed reviewing each and every one. The task force applauds Finch & Finch, Inc. Funeral & Cremation Service for their hard work and dedication to providing a superior level of service to families and communities. We are proud to have them as part of our NFDA family.” 

“Since 1905, five generations of the Finch family have been honored and privileged to serve our community since my great-great grandfather, John T. Finch, first hung out his shingle: “John T. Finch, Funeral Director”. My father, Rob, and I recognize the Pursuit of Excellence Award was accomplished due to the outstanding efforts of our entire Finch & Finch staff while serving the families of our community in a caring and professional manner. In addition, this honor would not have been achieved without the dedication of the previous generations of our family including my grandfather, Bob Finch and great-grandfather Hubert Finch,” said fifth generation funeral director and President, Robert L. Finch, III, “Trey” CFSP, CCO. 

More information about the NFDA Pursuit of Excellence Award program can be found on the association’s website, 

NFDA is the world's leading and largest funeral service association, serving more than 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession. NFDA is the association of choice because it offers funeral professionals comprehensive educational resources, tools to manage successful businesses, guidance to become pillars in their communities and the expertise to foster future generations of funeral professionals. NFDA is headquartered in Brookfield, Wis., and has an office in Washington, D.C. For more information, visit